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SOL COFFEE: Headline headline catchphrase

BRAND IDENTITY DESIGN, PACKAGING DESIGN, SOCIAL MEDIA DIRECTION

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Ready to build a brand you can’t wait to share?

Sol Coffee is a sustainable coffee brand based in Bengaluru, offering eco-conscious locals and tourists an authentic and premium coffee experience. Through its café and store, the brand promotes sustainability as a natural part of daily life while delivering high-quality, locally-sourced specialty coffee.

We developed Sol Coffee’s brand identity, packaging, and social media templates to reflect a modern and welcoming experience that embodies the brand's commitment to community & sustainability.

Goals & Challenges

In a city bustling with coffee enthusiasts of all ages, the brand presented with an opportunity to bring sustainability into the everyday ritual of coffee consumption. Our challenge was to build a brand identity that not only resonated with premium coffee lovers but also inspired them to embrace the brand's purpose of sustainability and community-building. One of the key goals was to encourage a sense of community around the café, store, and brand’s mission.

Our Approach

We designed a modern, elegant brand identity that reflects Sol Coffee’s premium positioning and sustainability goals. The visual elements are clean and inviting, combining earthy tones and natural textures to symbolize the brand’s transparency and commitment to the environment.

For packaging, we focused on the brand’s core message of responsibility, while also ensuring that it was aesthetically pleasing. On social media, we emphasized transparency and invited customers to experience Sol Coffee’s café, highlighting the brand’s culture and showcasing how it blends seamlessly into an every day routine.

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