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CHEEKY SKIN: On-the-go Skincare for busy lives

BRAND IDENTITY DESIGN, PACKAGING DESIGN, SOCIAL MEDIA DIRECTION

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CHEEKY SKIN is a skincare brand that aims to make self-care simple and fun for young and busy individuals. Designed for users keeping up with the demands of city life, the brand offers an easy-to-follow, effective skincare routine that feels simple and approachable.

We developed a vibrant brand identity that resonates with modern, on-the-go lifestyles and makes skincare feel like a fun and effortless part of the daily routine.

Goals & Challenges

With hectic urban lifestyles, self-care often takes a backseat. A 12-step skincare routine with complex ingredients can feel overwhelming and time-consuming. Our goal was to create a brand that simplifies the process, offering products that are easy to use and understand. The challenge was to ensure that Cheeky Skin not only stands out on the shelf but also addresses the need for clarity and convenience without sacrificing the fun, spirited nature of the brand.

Our Approach

We developed a vibrant brand identity that reflects Cheeky Skin’s playful, energetic personality, with a bold and bright colour palette, fluid patterns & photography that evokes elements of fun.

Each product is designed to be portable, color-coded, and clearly labelled, making it easy for users to quickly select the right product. This approach ensures the brand fits into modern, fast-paced lifestyles while transforming skincare into a fun, effortless part of daily routines.

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