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L’ AMOUR: Brand and packaging concept for inclusive & sustainable intimate wear

BRAND IDENTITY DESIGN, PACKAGING DESIGN, SOCIAL MEDIA DIRECTION

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Ready to build a brand you can’t wait to share?

L'AMOUR is an intimate wear brand focused on sustainability and inclusivity, celebrating love in all its forms. The brand fills a gap in the market by offering eco-friendly products that promote openness and create a safe space for conversations about identity and togetherness.

We developed a romantic and indulgent brand identity for L'AMOUR, reflecting its core values of responsibility, intimacy, and craftsmanship. Our goal was to create a look and feel that promotes comfort, confidence, and connection for all who wear these products, while maintaining the brand’s sustainable ethos.

Goals & Challenges

L'AMOUR sought to create a distinctive identity that not only celebrates modern love but also champions sustainability. The challenge was to develop visuals that felt luxurious and intimate while staying true to the brand’s eco-conscious mission. The goal was to spark conversations around inclusivity and love, while making sustainability a seamless part of the narrative.

Our Approach

We designed a bold, romantic visual identity that embraces the beauty of love in all its forms. A rich color palette and botanical illustrations were used to evoke intimacy and luxury, while grounding the brand in its eco-friendly purpose.

The packaging, which includes organic fabric totes, engaging boxes, wrapping, labels, and thank you cards, embodies both the brand’s premium feel and its commitment to the environment. By crafting an indulgent experience, we helped L'AMOUR create a lasting emotional connection with its customers, blending love, confidence, and sustainability into every detail.

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