Celebrating modern love stories through sustainable intimate wear
BRAND IDENTITY DESIGN, PACKAGING DESIGN
L' amour is an intimate wear brand that follows sustainable practices. The brand wants to create a culture of inclusivity and openness by creating products for lovers of all kinds.
Traditional intimate wear overlooks themes relevant to the present.
As a society, we shy away from talking about intimacy, creating a culture of shame and secrecy around something that is natural.
Traditional intimate wear is solely focused on a binary approach. This leaves a significant part of the market unrepresented.
The apparel industry generates 15 million tons of textile waste each year. The intimate wear market in particular lacks sustainable options.
A sustainability-focused approach that celebrates all kinds of love.
After noticing a gap in the market for open conversations and ethical practices, we designed a brand identity that encourages customers to celebrate their love and togetherness by doing good for the planet, together.
L' Amour feels romantic and indulgent. A bold color palette and botanical illustrations create a look and feel that is typically associated with love, while keeping the brand’s eco-friendly approach at the forefront.
This instills feelings of comfort, confidence, and closeness in the people who wear these products.
Empowerment and Self-expression
Initiating important conversations
L’ amour stands out from competitors with a unique positioning that highlights its commitment to sustainability, inclusivity, and openness.
In a world that is shifting towards openness, L’ amour’s inclusive approach fosters self-confidence, validation, and emotional connection among its customers.
By building a positive narrative around intimacy, the brand creates a safe space to have conversations about identity and inclusivity in the present day.